In a competitive hiring market, your company needs every advantage possible to convince prospective employees that your company is somewhere where they want to spend the next several years. When selecting a job, the responsibilities, growth potential, salary, and benefits are all very important, but in the case of two equally enticing job offers, the tie breaker might be something more subtle like the team environment. People are asked to spend more and more time at work, so they want to be in a place where they like their co-workers and have social activities built in.
Your company team building events are a valuable asset for you to leverage towards your recruiting efforts. In this blog post, we’ll share some ideas on how to use those team building events at several touch points in the hiring process.
Discovering Your Company
While that next great software developer may not actively be monitoring the job boards, there is a good chance that they are following their friends on social media. On the day of the team building event, encourage your employees to take pictures of the activity and share it on Facebook, Instagram, Snapchat, Twitter, and other visual social platforms. Just have them share in the places where they typically post. If their friend is having a lousy week at work it might be the perfect trigger event for them to reach out and see what is available.
If you want to add a bit more structure to it, add an incentive for your employees to post team building photos. Something along the lines of gift certificate to a local restaurant, tickets to a baseball game, cool company swag, or anything else that will encourage them to get your name out there.
Another great idea is to get everyone wearing company t-shirts on the day of the event with big logos. That way, all of that social sharing is branded in your favor.
Reading the Job Listing
As candidates read the job posts on your website, you have a great opportunity to mention the team building events. The point of the job listing isn’t just to match up on qualifications, it is to give them a quick sell on the value of joining your company.
While Researching Your Company
Before a person shows up for an interview or decides to accept an offer, they are most likely going to do some research on your company. Team building events prove that you are a company that invests in your employees, works to create a great working environment, and likes to have some fun outside of work. Here are some suggestions on marketing channels to promote your past team building events.
- Post a picture of the event on your company Facebook page.
- Add a picture to the company Twitter feed.
- Share a photo of the group at play on Instagram
- Write a post on the company blog describing who attended and what you did.
- Share that blog post on the company LinkedIn page to build up some Google juice for your site
- Add a picture the photo carousel on the Careers page of your website.
This sounds like a lot of work, but just think of it as corporate recycling! You paid good money for the activity, it only makes sense to use it in other ways to grow your company.
While Interviewing in Your Office
Think of the 5-10 minutes that a person is going to wait in your lobby while waiting for the interview. If your company has a television in the lobby with looping propaganda, add pictures of your corporate team building events to the mix. Let that person see what a fun-loving place this is to work!
During the Interview
When you take a few minutes to give them an overview of your company, give the hiring manager a few photos of recent team events to keep on their smartphone. They can flip through the images as a way to describe the activities your team uses to bond.
Another opportunity is on the obligatory office tour. If you award unsightly trophies or other recognition for team building champs, make sure they are on display along the tour route.
Company team building isn’t just for retention… it is a highly valuable recruiting tool. Follow these tips to leverage that event for years to come as you work to attract top talent in the industry.
About the Author
Kris Neese spent three years as a tech recruiter and five years a hiring manager, and too many more to mention in marketing, so he loves the concept of creative recruiting techniques . In 2015, he co-founded MetroDemic, a high-tech company team building game that is infecting cities across the U.S.